In English
Strategic Communications Hopiasepät is a small but influential consultancy, based in Helsinki Finland. We can help export companies to assess and deal with their geopolitical risks as well as give a massive positive boost to the communications of our customers. With strong background in diplomacy, international journalism and politics we’re able to help both with solving problems and communicating successes. We believe that once the key substance of the client is in order, communicating and advancing the message of the client will be successful. Hence, we work with strategy, communication and influencing – in that order.
We develop sustainable business. We work in the core of digitalisation in industry as well as advanced, increasingly digitalized services. Our projects generate a smarter and a better world.
We build on top experience and VIP networks in politics, media and the EU. Located next to the Finnish Parliament in Helsinki, our consultancy helps our clients, both from private and public sector, to profile themselves with genuinely relevant ideas and the right partners. We create media break-throughs and campaigns, offer strategic advice, train and coach, help with crisis communication… Our solutions are sometimes so ambitious and imaginative that our clients only believe them when realized with success.
We are a small team of experts, having started as a family business in spring 2016. The name Hopiasepät comes from the surnames of the founders; Mr Jussi Seppälä and Ms Henna Hopia. In English it roughly means Silver Smiths. We mold good potential to something even greater, including good purpose, and do it well!
A most valuable addition to our services is our new Advisory Board, which includes top level influencers and experts in finance and investments, technology industries, strategy and change leadership.
For our clients, we create a well-earned positive attention and influence towards media, decision-makers, other companies and consumers. We work in the core of digitalization, in industry, services and software.
We apply multiple methods when creating break-troughs to the editorial media space, also having the STT (Finnish News Agency) service in use for our clients. In 2022, due to our work our clients were featured in earned media on average more than every other day. Amazingly, 100 % of our STT press releases made their way to editorial space.
Our services include:
GEOSERVICE
- Initial Mapping
- Resilience Assessment
- Alternative Mapping
- Boosting
- On-call Advisory
STRATEGIC ADVISORY
- Thought Leadership Building
- Societal Initiatives
- Business Development and New Initiatives
- Partnerships
- Strategy Renewal
- All-in Strategic Communication Service
- Strategy Workshop ’AHJO’
WRITTEN WORK
- Writings and Speeches to the Media
- Speeches/Presentations
- Books and Pamphlets
- Website Content
- Brochures
CRISIS COMMUNICATION
- Crisis Communication Strategy
- Crisis Communication Coaching
- Crisis Communication Support
- Q&A
EARNED MEDIA VISIBILITY AND PUBLIC RELATIONS
- Media Work and Media Relations
- Media Campaigns
- Press Releases and STT Info Service
- Brand Renewal
- Profiling
COMMUNICATION SERVICE
- Communication Strategy
- Message Refinement
- Website Content
- Social Media Campaigns/Social Media Support
- Video Production
- Brochures
WORKSHOPS AND COACHING
- Media Coaching
- Expert Coaching (the EU, Security Policy, Politics…)
- Crisis Communication Coaching
- Strategy Workshop ’AHJO’
ADVOCACY WORK AND PUBLIC AFFAIRS
- Campaigns
- VIP Influencer Meetings
- Influencer Communication and Lobbying
- Large Influencer Events
- Advocacy Strategy
- Thought Leadership Building
- Societal Initiatives
Jussi’s substantial international expertise, high-level networks, and communication skills complement each other perfectly. The new GeoService is close to Jussi’s heart, but previously there was no clear demand for it. The global shift from market orientation to confrontation and geopolitics has made the understanding of geo-economics a necessity for companies. Having worked in over 30 countries under all conditions, Jussi has a deep understanding on how to navigate in this new world.
Jussi knows who to turn to and is familiar with influencers at the ministerial, commissioner, and national leadership levels. He understands how the world and media operate – and how to find the media for an idea. Many remember Jussi from Yle’s TV news, where he reported for over 20 years as a Foreign Correspondent and EU Correspondent. Jussi has also managed the government’s international media relations as Finland’s EU Press Counselor in Brussels – he is familiar with the tools of influence and influencers themselves. Before founding Hopiasepät in 2016, Jussi moved to the private sector, crafting strategic analyses for Miltton.
jussi.seppala@hopiasepat.fi
+358 50 529 4562
Having participated in politics herself, Henna is exceptionally well-networked both internationally and domestically. She is adept at rapid analyses of the risks and opportunities related to different geopolitical or political contexts. Henna notably predicted the threat posed by Russia in her analyses at a time when cautioning against this wasn’t yet mainstream. Henna has reported on EU politics from Brussels as a Correspondent and published various political analyses.
As an active reserve officer in the Finnish Defence Forces, Henna is closely familiar with military and comprehensive security issues. With her analytical strength, influence networks, and exceptional organizational abilities, she is a valuable addition to our GeoService. Henna has played key roles in organizing events at the prime ministerial level in Finland and Central Europe.
henna.hopia@hopiasepat.fi
+358 45 601 8886
Please contact us and let’s talk how we could help you! Our office is located next to the Parliament of Finland.
Strategic Communications Hopiasepät
Pohjoinen Rautatiekatu 11 lh 2
00100 Helsinki
info@hopiasepat.fi
jussi.seppala@hopiasepat.fi
+358 50 529 4562
